Company

Pastelería Gimar was set up in 1986 in a small artisan establishment in the district of Zarandona (Murcia, Spain).The founder, Antonio Martínez López, began to make muffins and sponge cake using local confectionery recipes he learned from his family.

Company growth led in 1992 to moving production to new 600 m2 facilities where new products were made and packaging lines were optimized.The trust of our customers was and still is a boost helping us in our path of continuous growth and expansion.

In 2005 we moved again, this time to premises of over 2000 m2 in the town of Molina de Segura (Murcia). Here we continue working hard to meet the increasing demand for our products, as well as to consolidate clientele, especially in international markets.

Our original product, homemade muffins, is prepared according to a unique recipe. This product, exclusive in the marketplace, has always been known for its traditional style.Years later and as a result of the success of our first product, we launched a research and development process helping us to expand our portfolio of traditional products.

Following traditional recipes and supported by new quality protection and packaging technologies complying with EU regulations, we make traditional products with a taste and texture that can only be obtained using natural ingredients.

Ever since the early days, our products have been made from the very best raw materials (full-cream milk, sunflower oil, high-quality flour, fresh eggs,…) and by placing innovation as a key element for growth.In short, our commitment to excellence and ongoing improvement are the basis for quality, a defining feature of our work.

The constant process of innovation that we carry out at Pastelería Gimar, such as the Industry 4.0 project, the implementation of the CRM system – 2017.08.CHTI.000010, the implementation of the ERP – 2018.08.CHTI.000001, support for internationalization ( Alimentaria Fair – 2017.05.MAKE.000124 and Anuga Fair – 2018.05.MAKE.000053), the implementation of the Lean method and the improvement of productivity in Gimar (thanks to the support program for productive and technological investments – 2018.07.IPRO.000022 2019.07.IPRO.000134 and the Connected Industry program – 2018.08.IC40.000057 as well as the new communication system to facilitate teleworking – 2021.07.ITCO.0067) has the support and co-financing of FEDER funds and the Promotion Institute of the Region of Murcia.